1. Introduction to Simbound

1.1 Overview

1.2 Registration

1.3 Activity Goal

1.4 Learning Outcomes

1.5 Getting Started

1.6 Student Interface

1.7 Digital Marketing Planning

1.8 Quiz

2. Website Management & Analytics

2.1 Introduction to the Website

2.2 Building a Website

2.3 Content for Different Visitor Types

2.4 Quiz

3. Search Engine Marketing

3.1 Baigoo, The Simbound Search Engine

3.2 Keyword Research

3.3 SEM Campaigns

3.4 Ad Groups

3.5 Ads

3.6 Keywords

3.7 Quiz

4. Email Campaign

4.1 Example

4.2 Quiz

5. Final Quiz

Student Start Guide

This resource contains information on how to access the Simbound simulation for the first time and provides instructions on how to operate the digital marketing simulation features.